About
Product-focused developer with a strong UI/UX design background and over 15 years of experience crafting high-impact user experiences across various industries. A team player with a positive can-do attitude, passionate about turning smart ideas into seamless, high-performing digital products.
Experience
Senior Product Engineer
withpanorama.com
2025
A productivity focused agentic AI project where I worked along side a small team of ex FANG engineers in San Francisco. I led the development of the design system, AI components and interactions.
Senior Product Engineer
withpanorama.com
2025
A productivity focused agentic AI project where I worked along side a small team of ex FANG engineers in San Francisco. I led the development of the design system, AI components and interactions.
Senior Product Engineer
withpanorama.com
2025
A productivity focused agentic AI project where I worked along side a small team of ex FANG engineers in San Francisco. I led the development of the design system, AI components and interactions.
Product & Growth Engineer
conversion.eco
2025
I started conversion.eco to help ethically conscious brands maximize their online revenue through my experience in product strategy, design, and development. Clients I worked with include biomel.life, Bower Collective, and Symplicity Foods
Product & Growth Engineer
conversion.eco
2025
I started conversion.eco to help ethically conscious brands maximize their online revenue through my experience in product strategy, design, and development. Clients I worked with include biomel.life, Bower Collective, and Symplicity Foods
Product & Growth Engineer
conversion.eco
2025
I started conversion.eco to help ethically conscious brands maximize their online revenue through my experience in product strategy, design, and development. Clients I worked with include biomel.life, Bower Collective, and Symplicity Foods
Senior Product Engineer & UX/UI Lead (full time)
allplants
2022 – 2025
Led a full re-design and development of the main shop funnel, resulting in a 20% increase in conversion and a 30% uplift in user engagement through usability testing and data-driven improvements.
Implemented & scaled a rigorous CRO testing plan, driving a 33% increase in ATC% and CVR growth from 1.17% to 1.70% in six months.
Designed and implemented various large solutions for the shop flow such as categorising all skus and Mix and Matching products which saw an uplift in AOV by 5%
Implemented a redesign and build of a new checkout page, improving checkout CVR by 20%, unlocking modern payment methods, ensuring compliance with PSD
Led the transition to a monorepo and new design system using chakra-ui and nx.dev
Senior Product Engineer & UX/UI Lead (full time)
allplants
2022 – 2025
Led a full re-design and development of the main shop funnel, resulting in a 20% increase in conversion and a 30% uplift in user engagement through usability testing and data-driven improvements.
Implemented & scaled a rigorous CRO testing plan, driving a 33% increase in ATC% and CVR growth from 1.17% to 1.70% in six months.
Designed and implemented various large solutions for the shop flow such as categorising all skus and Mix and Matching products which saw an uplift in AOV by 5%
Implemented a redesign and build of a new checkout page, improving checkout CVR by 20%, unlocking modern payment methods, ensuring compliance with PSD
Led the transition to a monorepo and new design system using chakra-ui and nx.dev
Senior Product Engineer & UX/UI Lead (full time)
allplants
2022 – 2025
Led a full re-design and development of the main shop funnel, resulting in a 20% increase in conversion and a 30% uplift in user engagement through usability testing and data-driven improvements.
Implemented & scaled a rigorous CRO testing plan, driving a 33% increase in ATC% and CVR growth from 1.17% to 1.70% in six months.
Designed and implemented various large solutions for the shop flow such as categorising all skus and Mix and Matching products which saw an uplift in AOV by 5%
Implemented a redesign and build of a new checkout page, improving checkout CVR by 20%, unlocking modern payment methods, ensuring compliance with PSD
Led the transition to a monorepo and new design system using chakra-ui and nx.dev
Software Engineer (contract)
16 companies
2015 - 2021
I spent 10+ years contracting, delivering high-performance applications across e-commerce, fintech, and SaaS. Led key projects at Boohoo, MarketAxess, and ClearBank, building scalable component libraries, optimising performance, and implementing headless architectures.
Specialised in Nextjs, Gatsby, and modern UI frameworks, with a strong focus on testing, design systems, and performanceMentoring developers, improving UX, and driving conversions through performance optimisations.
Software Engineer (contract)
16 companies
2015 - 2021
I spent 10+ years contracting, delivering high-performance applications across e-commerce, fintech, and SaaS. Led key projects at Boohoo, MarketAxess, and ClearBank, building scalable component libraries, optimising performance, and implementing headless architectures.
Specialised in Nextjs, Gatsby, and modern UI frameworks, with a strong focus on testing, design systems, and performanceMentoring developers, improving UX, and driving conversions through performance optimisations.
Software Engineer (contract)
16 companies
2015 - 2021
I spent 10+ years contracting, delivering high-performance applications across e-commerce, fintech, and SaaS. Led key projects at Boohoo, MarketAxess, and ClearBank, building scalable component libraries, optimising performance, and implementing headless architectures.
Specialised in Nextjs, Gatsby, and modern UI frameworks, with a strong focus on testing, design systems, and performanceMentoring developers, improving UX, and driving conversions through performance optimisations.
Clients
allplants
current
Boohoo
2021
MarketAxess
2020
Clear Bank, Floom
2019
Interactive Investor, Laterooms
2018
AO, Fragrance Shop, Twine
2017
Ampersand, Mission Mars, Formisimo, Havas
2016
Telcom, Fatsoma, Envirofone
2015
Education
Computing Science
Staffordshire University
2011
General Computer Science with a focus on web developent, design and UI / UX
Computing Science
Staffordshire University
2011
General Computer Science with a focus on web developent, design and UI / UX
Skills
Programming
JavaScript
TypeScript
React
Node.js
Next.js
Gatsby
GraphQL
Storybook
nx.dev
rxjs
redux-observables
Tools
Vercel
React Query
Rudderstack
VWO
Debugbear
Stripe
Shopify
Motion UI
Figma
Prismic
Tech Leadership
Leading cross-functional workshops
Project Management
Strategic Thinking
Tech Skills
Design Systems
UI / UX
Usability Testing
A/B Testing
Atomic Design